Is this the beginning of the end of Trump’s real estate empire?
The Trump name is being scrubbed off skylines from New York to Toronto to Rio as the brand backfires
It takes all of 30 seconds for the doorman at Trump Place to kick me out of the building. “Ma’am, you need to leave,” he says, when I tell him I am a journalist. Then he practically shoves me out the marble lobby, back through the revolving doors .
Tensions are high at Trump Place, 200 Riverside Boulevard. The luxury condominium complex on New York’s Upper West Side is currently embroiled in an increasingly contentious legal battle with the Trump family. Like many of the towers bearing the Trump brand, 200 Riverside Boulevard isn’t actually owned by the Trumps; it simply licenses the name, which is plastered on the building in big brass letters. And now many residents don’t want it any more.
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