Premier Inn unveils no-frills hotel brand with pod-style rooms
Owner Whitbread creates spin-off Zip as it refocuses after sale of Costa Coffee to Coca-Cola
Premier Inn’s owner, Whitbread, is launching a no-frills hotel chain with small pod-style rooms as the company seeks to refocus its business after the sale of its cafe chain Costa Coffee to Coca-Cola.
Called Zip by Premier Inn, the new hotels will be located on the outskirts of major towns and cities. Rooms will cost from £19 a night and be less than half the size of a standard Premier Inn room, at 8.5 square metres. Premier Inn prices typically start at £49 while its more upmarket brand, hub, starts at £69 a night.